May 29

Final agenda: The 2nd Workshop in “Health Economics” – 21st June 2014

The 2nd Workshop in “Health Economics” – 21st June 2014


The 2nd edition of the workshop on “Health Economics” will be hosted by the University of Bucharest, Faculty of Business and Administration, as a part of the 6th International Conference in Economics and Administration, ICEA 2014, and it is supported by the International Journal of Health Economics, an official publication of University of Bucharest.

The final agenda is posted on the conference website:


We welcome the participants:


Proof for Evolution & Coming Out of Prison with Relational Dynamics
Author: David S. Bathory, Psy.D., Bathory International LLC Somerville NJ, USA,

David Stefan Bathory earned his Doctorate in Psychology from The Forest Institute of Professional Psychology in 1993 and his  BA from the State University of New York College at Purchase in 1984. His specializations included: neuropsychology, systems and chaos theory, psychological trauma and children’s services.  He currently owns a research/consulting firm in the United States that focuses on innovative solutions in healthcare, education and housing for communities, countries and regions. Since it’s conception in 2010, his theory on Relational
Dynamics has found applications in Behavioral Economics, Healthcare, Higher Education, Psychological Trauma,
Art/Architectural Design and Monuments, and Evolutionary Biology. He previously has worked in public/private behavioral healthcare developing and administering programs and systems of care in 8 US States and teaching undergraduate psychology. Recently, he has been a guest lecturer at the University of Belgrade Serbia and a delegate at the 4th Global Conference on Trauma in Prague Czech Republic.

Abstract: Within theories of mathematical prediction, decision and behavior such as game theory, there is the
assumption that the players wish to win. The prisoner’s dilemma points to the virtues of defection, or immediate
self-preservation. Within the theory of evolutionary biology (Wilson & Wilson, 2007), motives are described from
both the benefit of an individual and that of a larger group or collective, such as a colony, herd, pack or pod. Darwin described competition with his theory of survival of the fittest (Darwin, 1859 (reprinted 1982)); the theory
of the selfish gene provides the motive of ensuring the transmission of similar genetics onto the next generation.
(Dawkins, 1989) Nowak and Coakley (2013) explore the advantages of cooperation within evolution. Within
psychological theory there is a preponderance of theory and clinical evidence that outlines other motivations
such as Freud’s death wish; sociopathic behaviors; philanthropists and altruism; racial/ethnic hatred, bullying
and retaliation. Examples of strategies found in nature, the strategies for mutual benefit, best for me, best for
you, and the best for neither are explored. A proof for evolution is provided outlining the rationale for
cooperation. Cooperation; the sole outcome where there is long term gain and benefit for all versus other
strategies such as competition and selfishness found in living organisms that ultimately results in extinction.

Behavioral Healthcare and Relational Dynamics
Author: David S. Bathory, Psy.D., Bathory International LLC Somerville NJ, USA

See bio above.

Abstract: Work within the field of behavioral health within the United States has focused on Recovery, the
process of restoring someone’s life back to their previous level of functioning. Recovery does not set the
expectation for continued growth or development. The western medical model is based upon disease, based
upon this same premise, identification and treatment to regain what is an arbitrary pervious state of “health”.
The Recovery moment began in the 1960’s with the intention of deinstitutionalizing patients held in state
institutions and returning them to their communities. The New Frontier of former president of John F Kennedy
intended to provide community mental health systems, where services once provided only at hospitals could be
available to every citizen in need. The Recovery Model has never embraced the belief of their being value or
growth within the patient’s experience, but looked to a reductionist model of disease for the cause, cure and
care of the mentally ill. Medication rarely resolves most mental illnesses. Instead, medications lessen or attempt
to control symptoms. Recovery, based upon the western disease model, limits the possibilities of acknowledging
the growth and development out of what are worldwide experiences of psychological dilemmas. The obstacles
to true recovery (or health) created by the disease model have resulted in stigma and devaluation of people who
are responding to universal psychological issues. In countries outside of the United States, many Diagnostic and
Statistical Manual (DSM) diagnoses do not exist. Centuries ago, many DSM diagnoses were not considered
permanently disabling, as they were later construed. Recovery itself denotes the need to recapture, repossess,
or regain something, perhaps recovery should not be the aim of behavioral health, as much as finding a valued
and meaningful role for people throughout the world. Relational Dynamics is a model that provides strategies
for changing non-cooperative relationships into cooperative interactions and possible alliances. Relational
Dynamics can be utilized within behavioral health to minimize the misuse of domination by others and provide
a means for clients’ self-determination.


Evaluation of the Impact of Psoriasis on Patients’ Quality of Life and Determining their Willingness to Pay for Cure: Results of Pilot Study
Authors: H. Dobrev, Department of Dermatology and Venereology, Medical Faculty, N. Atanasov, Department
of Health Care Management, Health Economics and General Medicine, Faculty of Public Health, R. Stoyanova,
St. George University Hospital, Plovdiv, Bulgaria

Hristo Dobrev is a Professor at the Medical University of Plovdiv in Bulgaria and the Head of the Clinic of Dermatology and Venereology at the University Hospital. He received his MD and PhD from the same University. His research focuses on the clinical and experimental dermatology, and the application of skin bioengineering techniques to study healthy and diseased human skin. Prof. Hristo Dobrev is an author of 19 book chapters, 72 original publications, and 167 oral and poster presentations at national and international scientific meetings. Prof. Dobrev is a member of Bulgarian Dermatological Society, Union of Scientists in Bulgaria, International Society for Biophysics and Imaging of the Skin, and International Dermoscopy Society. He is also a member of the Editorial Board of 6 international scientific journals.

Nikolay Atanasov is an Assoc. Prof. at the Medical University – Plovdiv in Bulgaria. He conducted lectures on subjects: “Financial Management in Health Care” and “Health Economics”. Nikolay Atanasov acquired doctor of economics degree in the field of finance at University of National and World Economy. He published a textbook of financial management and monograph in the field of state budget influenced by the last world financial crisis. Assoc. Prof. Atanasov also is an author of numerous papers published in specialized scientific journals. At this stage, his interests are in the field of financial management of health care organizations and effects of health on the economic growth.

Rumyana Stoyanova is an Assistant Professor at the Medical University of Plovdiv in Bulgaria. She conducts seminars on health economics and financial management in health care. Her previous job position was a Senior Expert at the National Health Insurance Fund of the Department of Budget. She obtained a Specialization in Health Economics (2011), received a Master’s Degree in Business Administration (2003), Master’s Degree in Corporate Finance (2001) and Bachelor’s Degree in Industrial Management (1999). Her main topics of interest include social and economic problems in healthcare; health economics in the period of transition and reform; funding systems in healthcare – health insurance systems and the role of the state; payment systems for the healthcare delivery and payment systems in hospital and outpatient healthcare, economic aspects of medicals errors.

Abstract: This article focuses on studying patients’ stated preferences by measuring the impact of psoriasis on the quality of life and the willingness to pay (WTP) for cure. The impact of the diseases on the quality of life is assessed by ranking eight domains (intimacy, physical comfort, self-care, ability to work or volunteer, emotional health, social comfort and ability to sleep) depending on the degree of affection by the disease. The financial burden of the disease is determined using the variable ‘willingness-to-pay’. To that end was used an interview based on the instruments developed and used by Hu SW et al (2010).

The study covered 30 patients who at the time of the interview were subject to treatment at the Skin and Venereal Diseases Clinic of the St George University Hospital in Plovdiv. Statistical analysis methods were used such as Spearman’s correlation coefficients, non-parametric assumption verification tests, χ2 tests, etc. The majority of the participants to the studied contingent were ethnical Bulgarians. Age varied in quite a wide range between 18 and 77 years with a mean of 52.7 years and standard deviation of 17.6 years. The general health status of the participants as measured using VAS was estimated at 5.0. Health status taking into consideration only the diseases was at the same level according to VAS. The four most affected domains according to the perception of interviewed persons were physical comfort, social comfort, emotional health, and work. The median WTP amounts for these domains were as follows: EUR 225, EUR 150, EUR 200, and EUR 250. A well-pronounced positive correlation between median WTP and the ranking of the relevant domain was found.


Health Vertical Market – New Trends for Application Interoperability in Romania

Authors: Silviu Cojocaru, University of Bucharest, Faculty of Business and Administration, Email: silviu@itchannel.ro 

Silviu Cojocaru is lecturer at the Faculty of Business and Administration from the University of Bucharest. He graduated in Accounting and Management Information Systems from the Academy of Economic Studies in 1994, and the Faculty of Law of the University of Bucharest in 2000. He holds a Ph.D. in Economics since 2005 at the Academy of Economic Studies, in the field of decision support systems in the context of client- server technologies. In 2009 he qualified as a university lecturer, teaching areas as IT&C subjects (business informatics, computer administration, basic computer). As a complement to teaching, is the author of two books on teaching areas. His research is mostly interdisciplinary. The most striking of these is the database technologies and solutions to assist decision, but also the evolution of information technology and its impact on economic development and human society. In  the  academic  portfolio  he  has  many  articles  published  in  national  and  international  journals, as well as proceedings publications  of  national  and  international conferences.

Abstract: The medical field is one of the most dynamic in Romania, with regard to the adoption of information technology in order to support the operations. This dynamic is determined by two main factors. The first one is related to the development of private healthcare market, which aims to provide superior experience and treatments. The second factor represents the visible benefits of using new technologies in medical processes, which are recognized by more and more specialists. Telemedicine and advanced medical techniques are driven by new technologies. This paper aims to analyze the use of technology interoperability standards between applications and devices in medical institutions from Romania. Adoption of standards such as HL7 (Health Level 7), XML (eXtended Markup Language) and SOA (Service Oriented Architecture) increase the quality of medical processes in Romania and lead to cost savings. In the article is also presented a brief case study on the use of new technologies in SMURD (Mobile Emergency Service for Resuscitation and Extrication)


Evaluation of communication governmental actions for cancer prevention and early detection.

Author: Cristian Popescu, University of Bucharest, Faculty of Business and Administration, Email: cpopescu@naturalia.ro


Popescu Cristian George is lecturer of Administration and Business Faculty at the University of Bucharest. His specialization is in marketing, and marketing specialization agri-food marketing: agri-food marketing, ecological marketing, marketing communication, and marketing for small business, health economics. He is administrator at 3 companies, is a member of foundations and associations recognized by civil society activities from Romania and is member of specialized committees in ecology issues debated within government institutions. He has a lot of publications and books published.


Abstract: Due to significant periods of time in which certain patterns were developed by health programs, the efficiency of communication is to doubt by the population of important messages regarding health education and adopting a proper lifestyle. This is because Romania still rely heavily on treatment and not prevention, and early detection of cancer diseases. The paper aims to highlight the mistakes made over the years in communicating preventive actions and action in early detection of cancer, the disease being chosen due to unprecedented growth in the top causes of mortality.


Economic study: treatment vs. prevention and early detection. Case study – cancer diseases with high incidence at the Romanian people.

Author: Cristian Popescu, University of Bucharest, Faculty of Business and Administration, Email: cpopescu@naturalia.ro

Abstract: This study highlights an important issue, exactly which it is effective investments made in our health? It is known that some diseases have evolved rapidly and apparently without any explanation during the last decade, such as cancer. Largely blame belongs to us, the people, due to considerations on the approach to a healthy life. At the moment we see that prevention costs more, but in the future, on long-term costs turn into a benefit, including economic.

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